‘Vira-lata caramelo:’ Brazilian stray dogs are having a moment
SAO PAULO – The caramel-colored mutts of Brazil, known as the “vira-lata caramelo,” are experiencing a surge in popularity and recognition. These once overlooked street dogs are now being celebrated in memes, videos, petitions, and even a Netflix film. Their rise to fame highlights the resilience and spirit of Brazil, a country known for its ability to overcome challenges with a smile.
The upcoming Netflix film, “Caramelo,” showcases the story of a plucky caramelo puppy navigating the streets of Sao Paulo in search of food and companionship. Director and co-writer Diego Freitas describes the caramelo as a symbol of Brazilian culture and the spirit of the people.
The online phenomenon surrounding caramelos began in 2019, with social media accounts sharing humorous and endearing stories of these resourceful dogs. Petitions to feature the caramelo on Brazilian currency gained thousands of signatures, reflecting the deep affection and admiration for these street dogs.
Many attribute the charm of the caramelo to their kindness and survival instincts. These dogs have a knack for finding their way into the hearts of Brazilians, like Persistent José, a caramelo in Joao Pessoa who chose his own family by leading them to their home.
The term “mongrel complex,” coined in the 1950s to describe Brazil’s perceived sense of inferiority, has been redefined by the rise of the caramelo. Today, Brazilians embrace their diverse cultural roots and see the caramelo as a representation of the country’s unique and resilient spirit.
Foreign allies, such as singer Bruno Mars and the British mission to Brazil, have also joined in celebrating the caramelo. The Sao Clemente samba school in Rio de Janeiro is dedicating its 2025 Carnival parade to raising awareness about animal abuse and abandonment, with towering caramelo costumes taking center stage.
The upcoming Netflix film, “Caramelo,” is part of a larger investment in Brazilian productions by the streaming platform. The movie aims to showcase the caramelo as a national icon and symbol of Brazilian culture.
Despite their newfound fame, many caramelos in shelters still await adoption, often overlooked in favor of smaller or fluffier dogs. Organizations like Indefesos in Rio work tirelessly to find homes for these deserving animals, hoping to turn caramelo affinity into action.
As the spotlight shines on these once forgotten street dogs, Brazilians are rediscovering their long-lost devotion to the caramelo. These dogs, with their history of survival and resilience, continue to capture the hearts of the nation and inspire a sense of pride in Brazil’s unique and diverse identity.
