AI humanoid robots now selling cars at dealerships as Chery debuts Mornine

The world of car dealerships is undergoing a major transformation with the introduction of humanoid robots powered by artificial intelligence. At the 2025 Shanghai Auto Show, Chinese automaker Chery showcased its latest innovation – a humanoid robot named Mornine, designed to revolutionize the customer experience in car showrooms.

Mornine is not just a digital character but a physical robot that can interact with customers, explain vehicle specifications, lead showroom tours, serve refreshments, and communicate in multiple languages. Chery’s Mornine is already working as an “Intelligent Sales Consultant” at a dealership in Kuala Lumpur, Malaysia, and the company plans to deploy 220 units to dealers worldwide this year.

Powered by Chery’s expertise in autonomous driving and artificial intelligence, Mornine uses a multimodal sensing model to recognize gestures, voice commands, and environmental cues. With the ability to understand natural language and provide personalized answers, interactions with Mornine feel natural and engaging. The robot’s design combines advanced robotics with a friendly digital persona, making it appealing to younger, tech-savvy customers.

Chery envisions Mornine expanding beyond car sales to work in malls, cinemas, exhibitions, and even homes or eldercare facilities. The company sees Mornine as a step towards a future where artificial intelligence is integrated into daily life, with robots acting as companions and assistants.

Automakers like Chery are betting on humanoid robots to enhance customer engagement, streamline operations, and showcase technological leadership. With features like real-time language translation, fluid movement, and the ability to answer complex questions, robots like Mornine are set to transform the car buying experience and brand interactions.

While some may find the idea of buying a car from a humanoid robot sales assistant unconventional, the potential of these robots to revolutionize retail and daily life is undeniable. The future of car buying may indeed involve interactions with robots like Mornine, ushering in a new era of customer service and technological advancement in the automotive industry.