B.C. wineries allowed to sell directly to Alberta consumers again

British Columbia Wineries Celebrate Return to Direct Sales to Alberta Consumers

After months of negotiations, British Columbia wineries can once again sell their products directly to Alberta consumers. This move comes following an interprovincial deal announced between the two provinces last summer. The agreement allows Albertans to order wine from over 300 B.C. wineries, with the Alberta government receiving its share of applicable taxes in return.

The deal is set to run for one year, with a review to assess its effectiveness. This development comes after an impasse that began in January, when Alberta Gaming, Liquor, and Cannabis made the decision to stop stocking wine from B.C. producers who were selling directly to Albertans, bypassing the agency.

At the time, the agency argued that these direct-to-consumer sales were circumventing Alberta laws and diverting funds from the province’s general revenue fund. However, the Wine Growers B.C. has been vocal in advocating for free trade between provinces, particularly with Alberta.

Board chair Paul Sawler expressed his satisfaction with the new agreement, stating, “This is a significant milestone for the Canadian wine industry, one we hope can serve as a model across the country.” Premier David Eby also praised the initiative, highlighting the benefits for wineries and the communities that depend on the industry.

In a statement, Eby noted, “By working collaboratively with Alberta, we’re supporting economic growth and strengthening ties between our provinces.” According to Wine Growers B.C., British Columbia’s wine industry contributes approximately $3.75 billion annually and employs 14,000 full-time workers.

This renewed access to the Alberta market is a positive development for British Columbia wineries, allowing them to reach a broader consumer base and support the growth of the industry. The direct-to-consumer program is expected to benefit both provinces economically and foster stronger ties between them.