N.J. firm made misleading websites in names of multiple Canadians and an alleged CRA scammer
Louis Arriola, a supposed prolific scientist with a Google Scholar profile boasting over 700 scholarly articles across a wide range of disciplines, is now under scrutiny for his questionable contributions to research. Despite the numerous papers attributed to him, investigations have revealed that his name does not appear on the original publications, casting doubt on his involvement. This discovery is part of a larger trend involving more than 100 individuals, including Canadians, who have been linked to spam and false web content.
The investigation by CBC’s The Fifth Estate has uncovered a connection between Arriola and a New Jersey reputation management firm called cleanyourname.com, operated by David Rosenberg. The firm specializes in pushing down negative online information by creating new and relevant content to manipulate search engine results. This tactic aims to mislead the public and create a false impression of individuals like Arriola.
Further digging into Arriola’s background reveals a troubling history of legal troubles, including involvement in tax schemes, fraud convictions, and civil lawsuits for unpaid debts. Despite the attempts to contact him, Arriola remains elusive, adding to the mystery surrounding his true identity and intentions.
The web of misleading and spam websites associated with Arriola, including artist profiles showcasing stock images as his own work, points to a deliberate effort to confuse and deceive the public. The interconnected nature of these sites, along with their IP address connections to Rosenberg, raises questions about the authenticity of the information presented online.
In a similar case involving Dr. David Gerber, a Toronto gynecologist accused of professional misconduct, artist profiles with false works attributed to him emerged online. These profiles, linked to Rosenberg’s network of internet content, further highlight the deceptive practices employed to manipulate online perceptions.
The involvement of Canadians like Gerber, as well as finance professionals and orthodontists, in this web of deceit underscores the widespread impact of such reputation management tactics. The use of fake content, spam, and impersonation tactics not only tarnishes the reputations of individuals but also erodes trust in online information sources.
As the investigation continues to unravel the truth behind these elaborate schemes, it serves as a cautionary tale for internet users to remain vigilant and discerning when consuming online content. The need to verify the credibility of information and question the authenticity of online profiles is essential in combating the spread of misinformation and deception in the digital age.
