New CFL commissioner Stewart Johnston says league in ‘strong place’
Stewart Johnston is stepping into his new role as CFL commissioner with a thoughtful and measured approach. With 28 years of experience at TSN, where he served as president since 2010, Johnston brings a wealth of knowledge and expertise to the position.
During his introductory news conference at a Toronto hotel, Johnston emphasized the importance of listening to stakeholders. He expressed a desire to understand what the league is doing well and where improvements can be made. By seeking feedback and input from fans, players, and other key figures, Johnston aims to shape the future direction of the CFL.
Taking over from Randy Ambrosie, who held the commissioner role since 2017, Johnston acknowledged that the league is in a strong position. However, he is aware of ongoing challenges, such as attendance and an aging fanbase. While all nine franchises are currently stable, there is a need to attract a younger audience and revitalize interest in Canadian football.
One of Johnston’s priorities is to work closely with the CFL Players’ Association to ensure that players remain at the forefront of the league’s success. By engaging young fans through initiatives like flag football, Johnston hopes to cultivate a new generation of supporters and players.
While expansion to a 10th franchise is not a focus at this time, Johnston is open to the possibility if the right opportunity arises. His immediate focus is on strengthening the existing clubs and maximizing their potential.
As the CFL prepares for its next broadcast agreement, Johnston will lead negotiations with TSN, the current media partner. With a keen eye on revenue, viewership, and exposure, Johnston aims to secure a deal that benefits all parties involved.
Navigating the diverse interests of the league’s board members is a challenge that Johnston is prepared to tackle. By fostering a shared vision and promoting unity among the owners, he believes that the CFL can move forward as a cohesive entity.
Looking ahead, Johnston envisions a CFL that is thriving in five years, with healthy franchises, increased attendance, and a strong media presence. By focusing on innovation, community engagement, and entertainment, Johnston is committed to growing the game of Canadian football and ensuring the league’s long-term success.
In conclusion, Stewart Johnston’s tenure as CFL commissioner promises a strategic and forward-thinking approach to addressing the league’s opportunities and challenges. With a focus on collaboration, innovation, and fan engagement, Johnston aims to position the CFL for sustained growth and relevance in the years to come.
