New clear protein drinks challenges traditional milky protein shakes

Fox News is now offering a new way to engage with their articles – by listening to them! One topic that has been gaining attention lately is the rise of protein in various food products. From popcorn to ice cream, protein seems to be popping up everywhere.

In the past year, high-protein products have become increasingly popular as shoppers seek out items that support muscle repair, immune function, and metabolism. Protein shakes, typically made from whey concentrate, have long been a staple in fitness circles. With flavors like chocolate, vanilla, and peanut butter, these shakes offer a delicious way to pack in the nutrients.

Now, a new player has entered the protein game – clear protein. Made from whey protein isolate, clear protein is available in ready-to-drink bottles or powders that transform into brightly colored, refreshing drinks when mixed with water.

Clear protein has been gaining traction, with searches for “Clear Protein” on the Vitamin Shoppe website increasing by 11% in July. Brands like ISOPure protein water, Premier Protein Clear, and Alani Nu offer a variety of flavors, from lemonade to tropical punch.

Registered dietitian nutritionist Lauren Manaker told Vogue Magazine that clear protein fills a gap in the market for consumers looking for a high-protein option that is visually appealing and lighter than traditional shakes. Whey protein isolate is lower in fat, carbohydrates, and lactose compared to concentrate, making it a great option for those with digestive issues.

Both whey protein isolate and concentrate offer around 20-25 grams of protein per serving. While clear protein may be absorbed slightly faster than concentrate, experts say that both forms are equally nutritious.

Despite its popularity, clear protein may contain artificial flavors and sweeteners to make up for the lack of fats and sugars found in traditional powders. It is also typically more expensive.

Overall, the choice between clear protein and traditional shakes comes down to personal preference and goals. The recommended daily protein intake is 0.8 grams per kilogram of body weight for healthy adults, but athletes, older adults, and pregnant or breastfeeding women may require more.

In the end, the goal is to find a protein source that fits your lifestyle and dietary needs. Whether you prefer clear protein or traditional shakes, both options can help you meet your protein goals and support your overall health and fitness journey.