‘Reggae is not soul’: Jah’Mila makes appeal for change after East Coast Music Awards win

Reggae artist Jah’Mila made a powerful statement at the East Coast Music Awards in St. John’s on May 8, advocating for change and collaboration within the troubled association. Her reggae track “Never Fail” won in the R&B/soul category, sparking a discussion about the need for reform within the East Coast Music Association.

In her acceptance speech, Jah’Mila emphasized the importance of placing reggae music in the correct category, highlighting the need for the association to adapt to a more diverse music landscape. The awards show and conference have been facing internal challenges since last fall, leading to the removal of CEO Blanche Israël in January. This decision sparked further controversy, with some members expressing concerns about transparency and representation within the organization.

Despite the turmoil, Jah’Mila remained committed to attending the event and using her platform to address the issues facing the East Coast Music Association. She emphasized the importance of having difficult conversations and working together to create a more inclusive and supportive community for all artists.

The evening also paid tribute to the late accordionist Mark Hiscock, with Shanneyganock delivering an emotional performance in his honor. Artists from Newfoundland and Labrador received recognition, with Kellie Loder winning Fans’ Choice awards and Inuk soprano Deantha Edmunds taking home the Indigenous artist of the year award.

Maggie Andrew, a Nova Scotia-based singer-songwriter, won the African Canadian artist of the year award for the second consecutive year, highlighting the importance of diversity in the music industry. Other winners included rapper Classified and Newfoundland band Rum Ragged.

The night also saw the induction of the traditional Newfoundland song “Let Me Fish Off Cape St. Mary’s” into the Canadian Songwriters Hall of Fame, showcasing the rich musical heritage of the region.

Overall, the East Coast Music Awards served as a platform for important conversations about diversity, representation, and collaboration within the music industry. Jah’Mila’s impassioned speech and the recognition of artists from diverse backgrounds underscored the need for continued progress and inclusivity in the East Coast music community.